Perth Marketing Brekky Insights October 2016

Perth Marketing Brekky Club@Tarts Cafe

Invite List: Vocus, Frugl, Australia's Coral Coast, Bankwest, Barrett Communications, City of Armadale, Tourism WA, City of Perth, City of South Perth, Department of Water, MS Society of WA, Muzz Buzz, Pindan, Price Waterhouse Coopers, SKG Radiology, Tim Davies Landscape and Health Engine. ​

Twitterfeed Shutting Down

So many of us time poor marketers used Twitterfeed to auto-post content from selected blog sites to our social media platforms. Imagine our despair when we saw that it will be shutting down. Yes, you can use Buffer or Dlvr.it but we loved the simplicity of Twitterfeed and the great free service it offered users. We know we shouldn't be admitting to auto- posting some of our content but it really did get great engagement and helped us to focus on other things. 

The New Wave of User-Generated Content

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"User-generated content is becoming an important part of content marketing, with consumers forming a part of a brand’s strategy. But how does this affect branded content?"

Many marketers wonder this very question and also where to draw the line. If the balance shifts too much towards user generated content, then what happens to your ideal brand voice and personality if the masses have a very different idea. 

How could you shape and influence user-generated content and should you at all?

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Have you used 'Visual Search'?

"We now have an impressive range of visual search methods available to us: we can search with images, with part of an image, with our cameras, with paint on a digital canvas. And combined with applications in ecommerce, and recent advances in augmented reality, visual search is a powerful tool with huge potential.

Technology for visual search has really developed in leaps and bounds over the past few years. Image search was available on the web for a long time, even before the reverse image search engine TinEye in 2008. This was the first search engine to use image identification technology over keywords or metadata. Google has also introduced it's own version which enables you to perform, reverse images searches on Google."

How do you think that image search will impact on your industry, company or marketing strategy?

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