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14/11/2015 Comments

Browser Extensions for Digital Marketing

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There are many fantastic browser extensions available to check the digital health of your website.

​Here is a collection of some of our favourites:

  • Mozbar
  • WooRank SEO &Website Analysis
  • PageRank Status
  • Page Analytics
  • SEO SERP Workbench
  • SEO Global For GoogleSearch
  • PageSpeed Insights
  • META SEO Inspector
  • Ghostery
  • Redirect Path
  • Live HTTP Headers
  • Majestic SEO BacklinkAnalyzer
  • NoFollow
  • Check My Links
  •  Linkclump
  • Scraper
  •  Personal Blocklist
  • Web Developer
  • Firebug
  • Wappalyzer
  • ColorZilla
  • User-Agent Switcher
  • Resolution Test
  • Screen Capture

GET THE FULL LIST
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14/11/2015 Comments

Social Proof Increases Conversion

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Conversion rate optimisation is key in digital marketing as you want your digital assets to do what they were designed to do; convert into sales, bookings or other desired actions. 

Social proof is a big part of conversion rate optimisation. 

Types of Social Proof include:
1. Testimonials
2. Reviews
3. Case Studies
4. Other Third Party Endorsements: e.g. Press or renowned sites

Read more about how it can help you increase your conversion. 
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13/11/2015 Comments

Social Media Success Tools

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There are incredible free tools available to help you analyse the success of your social media marketing. 

Here are some of our favourite social media tools:

  • Likealyzer: a great tool for analysing your Facebook page.
  • Followerwonk: more detailed Twitter analytics, particularly follower statistics.
  • Faker Status: check how many fake or inactive Twitter followers you have.
  • Simply Measured: for measuring social media statistics, includes great white papers. 
  • Quintly: has limited free plans and is more about professional social media analytics. 

READ MORE HERE
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