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30/9/2016 Comments

Sydney Marketing Brekky @ Tiger Mottle

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Sydney Invite List: Facebook, Fairfax, Go Future Media, Google, KimMic International, Naturally Wild Produce, Nova Entertainment, PwC, St Frock, Sydney Opera House, TFE Hotels, Titan Digital, Tourism Australia, Toyota & White Ribbon.

Welcome to Our First Sydney Marketing Brekky!

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​Worried the weather would be rainy, our marketers were delighted with sunshine on the rooftop of Tiger Mottle, Paddington, the location of our first Sydney Marketing Brekky club. 

With a mix of inspired marketers from varied industries, social media was a hot topic as usual!

Shhhh! Unfortunately we cannot share all the awesome stories our members shared about what they were working on internally but we have shared some of the tools and articles below. 
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Suggested By Our Members

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Want to keep up with Social Media Updates? Check out https://smk.co/

Ever wondered what a social media ‘thunderclap’ is?
“Social media is an easy way to say something, but it’s a difficult way to be heard. Thunderclap is the first-ever crowdspeaking platform that helps people be heard by saying something together. It allows a single message to be mass-shared, flash mob-style, so it rises above the noise of your social networks. By boosting the signal at the same time, Thunderclap helps a single person create action and change like never before.” https://www.thunderclap.it/about 

Have you heard of Tribe?
“Tribe is a marketplace where brands can easily invite and brief these Influencers to activate powerful 1:1 campaigns and engage audiences they’re desperate to reach.” http://www.tribegroup.co/

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Has anyone ever used Facebook Experian Mosaic?
  • Extract maximum value from a partnership with us by accessing Experian Mosaic audience profiles across Facebook.
  • Engage with a team of social media experts who will build look-alike audiences based on proprietary Experian data.
  • Knowing who your customers are is just the beginning; we are able to go a step further to build a comprehensive & connected view of your best customers. First, enhance a customer profile with rich lifestyle and demographic data, then engage that user with ads that are not just relevant & timely to their needs and interests, but also served via a marketing channel that they prefer. Read More
 
Did you know they are introducing Facebook messenger purchasing?
“Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales. On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.” Read More  ​

Apple Unveils iPhone 7 and 7Plus Without Headphone Jack​

Apple recently announced the iPhone 7 and 7 Plus in San Francisco. As predicted, the new iPhones closely resemble the iPhone 6S and 6S Plus and do not have a 3.5mm headphone jack (a first on any iPhone).
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So, the headphone jack is gone. Deader than dead. iPhone 7 and 7 Plus users will need to use Lightning-based headphones, which will be included in the box.

The thinking behind the wireless AirPods was to "eliminate the hassles of wireless headphones," with sensors that can automatically play and pause music. They will retail at $229 from October and will have a five-hour battery life.
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However with dimensions at 16.5 millimetres x 18 millimetres x 40.5 millimetres, the new AirPods fits within the Australian Competition and Consumer Commission's Product Safety Choke Check. If something fits inside the Choke Check it has the potential to block a child's throat.
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Talking Points

What do we think of the new Apple Air Pods?
Do you think they will be successful or a flop?
What lessons can we learn from how Apple announces new products?
Do issues do you see arising from the new AirPods?

Facebook Really, Really Wants You to Talk to Your Friends

The company is testing a new feature — "What friends are talking about" — in some News Feeds. The feature collects posts from your friends in a special section of your News Feed and highlights how many comments the content received from other people. It's roughly the size of one image post in your News Feed, meaning you get a little more bang for your buck. 

​Here's what it looks like (names redacted- right):

Facebook often tests features like this with small groups of users. For example, it rolled out a tweaked version of the Trending feature to some users in June before debuting it publicly last week. Of course, there's no guarantee that test features will roll out to everyone. 

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Earlier this summer, Facebook said it would prioritise posts from family and friends over content from brands: It's unclear if this new module is related, though it does seem like a good way to encourage people to interact with one another. It piles updates into smaller chunks so you can see more on your screen — essentially meaning more opportunities for you to comment on something without scrolling. ​

Talking Points
How do you see Facebook continuing to prioritise content from friends/family over branded content affecting your social media marketing strategy?
How can you use this feature to enhance your social media marketing strategy?

Google Adds ‘Reviews from the Web’ to Critic Reviews in Local Search Results 

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Last month Google introduced best-of lists and critic reviews for local search. Google is now adding “Reviews from the web,” which brings user-generated content from third party sites to the knowledge panel and prominent placement in mobile results.

At the time critic reviews were introduced in August, there was criticism that prominent review sites such as Yelp or TripAdvisor were seemingly not eligible to be included. Reviews from the web, however, is intended for sites like Yelp and TripAdvisor, whose content and reviews generated by consumers rather than “critics” and “experts.”
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On the desktop, Reviews from the web will appear in the Knowledge Panel as critic reviews do. In mobile, they will appear above critic reviews and best-of-lists in a horizontal presentation. The screenshot above, provided by Google, shows how it will look on a smartphone. Any publisher using Schema markup for reviews is eligible to be included.

In the first version of this, which will roll out globally shortly, there will be three review sources as in the example above. The order will be determined by “relevance”. Reviews from the web will appear across numerous local verticals, according to Google.

Talking Points
Do you actively focus on generating reviews across platforms/channels?
How do you see this impacting the business you work for?


Omni-Channel Shoppers – An Emerging Retail Reality

Retail marketing is changing. Today, success means connecting with your most important customer: The Omni-channel shopper.
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Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. give your customers what they're craving: instant, relevant information no matter where they are or what device they're using. To engage Omni-channel shoppers, you first need to understand who they are. At a basic level, this means knowing important factors about the customer such as gender, demographic, location, website browsing habits, search habits, and where they shop in-store. 
71% of shoppers who use smartphones for research in-store say that it's become an important part of the experience. Smartphones are the new personal shopping assistant for people once they're inside a store.
Shoppers who buys from a retailer in-store and online are the most valuable kind of customer. According to a 2015 study by IDC, these shoppers have a 30% higher lifetime value than those who shop using only one channel.

Talking Points
Are there any brands you buy from online and in-store?
Do you have an Omni-channel approach with your online marketing?
What have you found helps you most effectively target customers/consumers searching on mobile?

Quote of the Day!

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Well, that's it for this month and I'm looking forward to the next Marketing Club!
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Christina Marie Giuffré
Comments

14/11/2015 Comments

Browser Extensions for Digital Marketing

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There are many fantastic browser extensions available to check the digital health of your website.

​Here is a collection of some of our favourites:

  • Mozbar
  • WooRank SEO &Website Analysis
  • PageRank Status
  • Page Analytics
  • SEO SERP Workbench
  • SEO Global For GoogleSearch
  • PageSpeed Insights
  • META SEO Inspector
  • Ghostery
  • Redirect Path
  • Live HTTP Headers
  • Majestic SEO BacklinkAnalyzer
  • NoFollow
  • Check My Links
  •  Linkclump
  • Scraper
  •  Personal Blocklist
  • Web Developer
  • Firebug
  • Wappalyzer
  • ColorZilla
  • User-Agent Switcher
  • Resolution Test
  • Screen Capture

GET THE FULL LIST
Comments

14/11/2015 Comments

Social Proof Increases Conversion

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Conversion rate optimisation is key in digital marketing as you want your digital assets to do what they were designed to do; convert into sales, bookings or other desired actions. 

Social proof is a big part of conversion rate optimisation. 

Types of Social Proof include:
1. Testimonials
2. Reviews
3. Case Studies
4. Other Third Party Endorsements: e.g. Press or renowned sites

Read more about how it can help you increase your conversion. 
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