 Sydney Invite List: Facebook, Fairfax, Go Future Media, Google, KimMic International, Naturally Wild Produce, Nova Entertainment, PwC, St Frock, Sydney Opera House, TFE Hotels, Titan Digital, Tourism Australia, Toyota & White Ribbon. Welcome to Our First Sydney Marketing Brekky!
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Have you heard of Tribe? “Tribe is a marketplace where brands can easily invite and brief these Influencers to activate powerful 1:1 campaigns and engage audiences they’re desperate to reach.” http://www.tribegroup.co/ Has anyone ever used Facebook Experian Mosaic?
Did you know they are introducing Facebook messenger purchasing? “Facebook is making it easier for people to buy from Messenger bots and giving those bots new tools to increase sales. On Monday, Facebook Messenger made it easier for companies to sell products through their Messenger bots by adding a buy button, the ability to people to buy products from a bot without needing to leave Messenger and a way for brands to direct people from their Facebook ads to their Messenger bots.” Read More Apple Unveils iPhone 7 and 7Plus Without Headphone Jack
However with dimensions at 16.5 millimetres x 18 millimetres x 40.5 millimetres, the new AirPods fits within the Australian Competition and Consumer Commission's Product Safety Choke Check. If something fits inside the Choke Check it has the potential to block a child's throat. Talking Points What do we think of the new Apple Air Pods? Do you think they will be successful or a flop? What lessons can we learn from how Apple announces new products? Do issues do you see arising from the new AirPods? Facebook Really, Really Wants You to Talk to Your Friends
Earlier this summer, Facebook said it would prioritise posts from family and friends over content from brands: It's unclear if this new module is related, though it does seem like a good way to encourage people to interact with one another. It piles updates into smaller chunks so you can see more on your screen — essentially meaning more opportunities for you to comment on something without scrolling. Talking Points How do you see Facebook continuing to prioritise content from friends/family over branded content affecting your social media marketing strategy? How can you use this feature to enhance your social media marketing strategy? Google Adds ‘Reviews from the Web’ to Critic Reviews in Local Search Results
Omni-Channel Shoppers – An Emerging Retail RealityRetail marketing is changing. Today, success means connecting with your most important customer: The Omni-channel shopper.  Omni-channel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. give your customers what they're craving: instant, relevant information no matter where they are or what device they're using. To engage Omni-channel shoppers, you first need to understand who they are. At a basic level, this means knowing important factors about the customer such as gender, demographic, location, website browsing habits, search habits, and where they shop in-store. 71% of shoppers who use smartphones for research in-store say that it's become an important part of the experience. Smartphones are the new personal shopping assistant for people once they're inside a store. Shoppers who buys from a retailer in-store and online are the most valuable kind of customer. According to a 2015 study by IDC, these shoppers have a 30% higher lifetime value than those who shop using only one channel. Talking Points Are there any brands you buy from online and in-store? Do you have an Omni-channel approach with your online marketing? What have you found helps you most effectively target customers/consumers searching on mobile? Quote of the Day! Well, that's it for this month and I'm looking forward to the next Marketing Club!
Christina Marie Giuffré
14/11/2015
Browser Extensions for Digital Marketing
14/11/2015
Social Proof Increases Conversion
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