FREELANCE COPYWRITING: Free Tips on Choosing the Best…

What is Freelance Copywriting
Freelance Copywriting is an essential service provided to organisations requiring professional copywriting but without the skills, resources or time to complete the work in-house. Freelance copywriting is ideally conducted by a thorough, skilled and experienced professional or team of copywriters that can provide the quality and creativity required for your specific industry.


The Benefits of Freelance Copywriting
Freelance Copywriting Freelance copywriting is a valuable service offering many benefits:
 
-Save time: get a professional to handle your communications.

-Save money: if you don’t have the resources, capabilities or skills in-house.

-Improve your image: a great freelance copywriter can ensure professional and engaging communications.

-Improve your reach: some freelance copywriters offer SEO copywriting to increase visibility in search engines.

-Increase your Competitive Edge: raise your profile and become a competitive player in your industry.

10 Qualities of an Exceptional Freelance Copywriter
The exceptional freelance copywriter is exceptional because they love what they do. They cannot contain their excitement about writing so it often bursts out of them in the form of their own blog, online articles or even on their website. They relish in writing interesting and fresh content about a variety of industries. No matter what the industry, they enjoy meeting you and are eager to learn more about what you do.  The exceptional freelance copywriter is also keen to update their skills regularly so they can be the best they can be…

 
1. Skilled: with a portfolio of creative, informative and succinct writing for you to appreciate.
 
2. Qualified: a good writer backs up their skill and experience with relevant qualifications such as marketing, public relations, business or design.
 

3. Positive Attitude: with a smile on their face and in their heart the exceptional copywriter wants to help you.
 
4. SEO Knowledgeable: nowadays SEO or search engine optimisation is a MUST so your content is attractive to search engines such as Google.
 
5. Creative: you definitely want copy that is fresh and well suited to your industry, not the ‘same old, same old’.
 

6. Focus on ROI: your communications need to bring return on investment or they are simply not effective.

 
7. Targeting your audience: your copywriter must engage and target your audience effectively by giving thought and understanding what drives them.

8. Experienced: with at least 5 years of experience as a freelance copywriter writing for varied companies, industries and writing many different tasks from brochures to website copy.

9. Organisation & Efficiency: your freelance copywriter must be organised and efficient in order to meet your deadlines and provide the best possible result.

 
10. Trust: there needs to be a genuine trust and mutually beneficial working relationship.


Freelance Copywriters Perth
For professional copywriting services contact Write On It Marketing’s specialist freelance copywriters Perth: 0413 665 554 or email info@writeonitmarketing.com.au