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12/9/2014
Marketing Brekky September 2014
 AGENDA High-tech firm Miraisens showcases ‘touchable’ 3D technology TECHNOLOGY that generates touchable 3D imagery has been unveiled in Japan, with its developers saying users could pull and push objects that are not really there. Know-how that could improve a gaming experience, or allow someone to physically shape objects that exist only on a computer, will soon be available to buy, said Miraisens, a high-tech firm based outside Tokyo.  Leap Motion Leap Motion presents an entirely new way to interact with your computers. Put simply, Leap Motion is more accurate than a mouse, as reliable as a keyboard and more sensitive than a touchscreen. For the first time, you can control a computer in three dimensions with your natural hand and finger movements. It’s not your typical motion sensor, as Leap Motion allows you to scroll the web page, zoom in the map and photos, sign documents and even play a first person shooter game with only hand and finger movements. The smooth reaction is the most crucial key point here.
 · Along with a larger screen, both models of the iPhone 6 are expected to adopt design elements from the iPad and the iPod touch. · Alleged iPhone 6 schematics and part leaks have suggested the iPhone 6 will be considerably thinner than the current iPhone 5s, which is 7.6 mm. The final version of the 4.7-inch iPhone 6 is said to be 6.9 mm thick, 138 mm long, and 66 mm wide. The 5.5-inch iPhone 6 is said to be 7.1 mm thick, 158 mm long, and 78 mm wide. · The phones will also include rounded iPad-style corners, pill-shaped volume buttons, thick antenna bands, a rounded True Tone dual-LED flash, an embedded Apple logo, and a power button located on the right side of the device.  How to be a Killer Marketer in the Digital Era Earlier this year, during the 2014 Super Bowl, a series of sloppy, nearly incoherent tweets about the game started appearing from the official Twitter account of well-known retail chain JC Penney. They included messages like, “Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???” and “Who kkmew theis was ghiong tob e a baweball ghamle.#lowsscorinh 5_0.” The tweets quickly went viral, getting retweeted in the tens of thousands and generating a lot of speculation around a possible hacking or out-of-control, drunken employees on the job. But then, about an hour after the first tweet, JCPenney revealed that the messages were in fact part of an entirely intentional campaign to promote a line of special edition mittens: Meanwhile, other major consumer brands had already found a way to cleverly inject themselves into the drama, responding to JCPenney’s tweets with responses, like: Despite some criticism, the whole thing was a significant PR win for all ‘teams’ involved, especially when you consider how notoriously expensive and competitive advertising is at an event like the Super Bowl. (A 30-second TV commercial aired during the popular event costs.) Finding ways to leverage alternate channels like Twitter, JC Penney (and Kia, Doritos and Coors Light) got tens of thousands of extra eyes on their brands for a fraction of a fraction of the price. In fact, it turns out JC Penney was the second-most mentioned brand on social media at the Super Bowl, with an impressive 120,334 mentions. Tips: · Invest in social channels. · Leverage your social channels · See every comment on social media as a golden opportunity · Get your whole company on social media http://www.linkedin.com/today/post/article/20140722163035-2967511-how-to-be-a-killer-marketer-in-the-digital-era Facebook Announces Business Manager Marketers and managers, heads up. Facebook has just announced Business Manager, a new online tool which aims to help professionals – in-house marketers and agencies alike – to run multiple business pages and ads. The idea is to have everything in one spot – all accounts, businesses and people involved. Managers can add and delete accounts linked to their companies and see everything that’s going on in the one place, eliminating the need to switch between multiple accounts and log-ins. Business Manager also allows better control of human resources, with the ability to add and remove people involved with the accounts, change their roles or edit their access. http://blog.exa.com.au/social-media-marketing/facebook-announces-business-manager/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-announces-business-manager
 Google catches sex offender with Gmail scan, but raises privacy concerns It's common knowledge that Google scans your Gmail content to better target you with ads. But when the company recently turned over a Gmail user to authorities for possessing child pornography, it also shined a spotlight on the question of how much privacy you can have on the service. John Henry Skillern, 41, has been charged with possessing child pornography after the National Center for Missing and Exploited Children received a tip from Google that he had three pornographic images of children in his email. In one case last year, an Arizona couple sued Walmart for mistaking bath time photos of their kids as child porn. It's unknown exactly how Google was able to recognise Skillern's pictures as child porn — but once that connection was made, under US law Google was required to notify the center. It's possible Skillern's account was under higher scrutiny since he is a registered sex offender, but Google has not yet responded to queries. Wikipedia founder: EU's Right to be Forgotten is 'deeply immoral' The legislation allows European citizens to request that links to "inadequate, irrelevant or no longer relevant" information be removed from search results. The web pages themselves remain online, but the links from search engines such as Google, Yahoo and Bing disappear. Jimmy Wales said: "History is a human right and one of the worst things that a person can do is attempt to use force to silence another. The Wikimedia Foundation, which operates Wikipedia, has received multiple notices of intent to remove certain Wikipedia content from European search results, since the EU's Right to be Forgotten legislation came into force in May. *All pictures are sourced from online sources and where possible links have been provided. *If you would like to invite someone to an event, please email their name, company and position to christina@exa.com.au (there is a waiting list to attend). The Marketing Club is open to marketing/communication managers working within medium to large organisations (not start ups, marketing/web service providers or agencies etc.). *To keep up with this updates go to http://www.writeonitmarketing.com.au/the-woi-blog.html or follow Write_On_It on Twitter. Quote of the Day: “The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Well, that's it for this month and I'm looking forward to the next Marketing Club. At this stage we are thinking Late November. Christina Marie Giuffré “Thanks for the arranging the meeting this morning, always a pleasure.” Suzie
“Thank you for today – informative as always.” Jayne-Louise “Thank you for organising the breakfast this morning, it was brilliant once again!” Natalie |
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