NEWS from The Marketing Breakfast Club

Every month I run the 'Marketing Breakfast Club' which includes a beautiful bunch of very smart marketing professionals brought together by a fine breakfast spread at the Merchant on Beaufort St in Mount Lawley. The breakfast started as a way of bringing together interesting people offering a forum to bounce ideas off each other and discuss the wonderful world of marketing. 

November 2010
This month we discussed the difficulties of selling a more complex product or service where you need your customers or potential customers to understand and remember what you tell them. Some of the ideas around the table focussed on making the learning process fun and memorable with creativity. One of our creative marketers Rio Chard from Scott Print recently held an event with a fairytale theme to promote and educate clients on the uses of a new machine. 

This topic then led onto packaging and branding and how to effectively use give-aways and general printing to promote your ideal message and image. 

Another topic which always seems to pop up is Social Media. When to use it, how useful it is to specific industries and how to get started. Some had discovered that at this stage certain social media forums such as Twitter was not appealing or relevant to their target audience, while others were blown away by their success using both Twitter and Facebook. 

Well, that's it for this month and I'm looking forward to the next Marketing Breakfast Club.

If you're interested in coming along, please contact Write On It Marketing.