The Marketing Breakfast Club for 2011

Every month I run the 'Marketing Breakfast Club' which includes a beautiful bunch of very smart marketing professionals brought together by a fine breakfast spread at the Merchant on Beaufort St in Mount Lawley. The breakfast started as a way of bringing together interesting people offering a forum to bounce ideas off each other and discuss the wonderful world of marketing. 

March 2011
This month we discussed....

Social Media
 We explored the challenges of making the time for social media and why it is important. I am blown away by how social media just keeps on growing as well as becoming more innovative. There is not just one or two social media channels but several and they are all interlinked. In particular we discussed Trip It as an example of interlinked social media. Trip It is a fantastic tool which allows you to plan, share and record all the details of your business (or private) trips. Simply by emailing your hotel/flight confirmations to the Trip It team they will be automatically loaded into a schedule which you can use to follow before, during and after your trip. Not only that- you will automatically be kept up to date with any flight changes. In terms of interlinking, you can automatically post your trips from Trip It to Facebook, Twitter and even Linked In so your contacts and potential clients can network with you in different places.

International Travel and Renewing Your Zest

Naturally after getting onto the topic of Trip It we were inclined to mention our upcoming international travel. One of the things that stands out to me as a major benefit of international travel is the different perspectives, ideas and renewed zest for marketing we can pick up from being in a place vastly different from our own. Take for example the furniture industry, and how a trip to Milan can renew your enthusiasm for design once you see the passion the Italian's exude about every masterpiece they build. Or how a trip to India can open your eyes to the different cultures and perspectives of other people and how this can translate to better understanding your customers.

Your Personal Marketing Representatives
We explored why it is important to get the right staff as they act as your marketing representatives 24/7. They may have a casual conversation with a stranger, family or friends and when they mention your company they are giving a message and impression to that individual about your organisation. 

Networking and Personal Relationships

Lastly we always chat about the importance of networking and personal relationships with a few examples of how this has come up for us. Many shared stories about 'how small a world Perth is' experiencing less than seven degrees of separation in the business arena.

Well, that's it for this month and I'm looking forward to the next Marketing Breakfast Club.

If you're interested in coming along, please contact Write On It Marketing.